1. WHO WE ARE AND WHAT THIS POLICY COVERS PRIVACY NOTICE REGARDING YOUR PERSONAL INFORMATION

Analemma Water (“we”, “us” or “our”) operates https://analemma-water.nl (the “site” or “website”). This privacy notice describes what personal data we collect about you when you use our site and, where relevant, purchase products. Personal data is any information that can be used to identify you as a living individual. This website is not intended for children and we do not knowingly collect data relating to children. We do not and will not sell your personal data to other third parties.

This privacy policy also describes how we process (i.e., process) your personal data, the basis on which we process it, with whom it is shared, how it is stored, and certain other important information regarding the protection of your personal data. The following policy explains all of this in detail, but we have also summarized the most important points. Please read this privacy policy carefully as it contains important information.

Summary:

1. What personal data do we collect about you? We collect personal data such as your name, address, e-mail address, telephone number and bank details in order to process and deliver your order(s) to you. In addition, you may consent to the sending of marketing materials.
2. How did we collect it and from whom? We collect information from you when you register on our website and when you place an order, return an order or inquire about products or services. This is collected through our website and through telephone calls or e-mail correspondence you have with us.
3. What do we use your personal data for? We use your personal data to ship your order, process returns or request information about products or services. If permission is granted on our website, we also use your personal data (such as email address) to send you marketing communications about us.
4. What is our legal basis for using your personal data? As a party to a transaction, we have certain duties, powers and obligations granted to us by law. In most cases, we must process your personal data to fulfill these legal obligations and duties.
5. Do we need your consent to use your personal data? In certain circumstances, this may be necessary. In those circumstances, you will be fully informed about why your data is being used and your consent will be sought. Your right to withdraw your consent will be explained.
6. Do we share your personal data? The detailed information below lists all the parties with whom we may share your personal data. We do not allow third parties to use your personal data for their own purposes, we only allow them to process your personal data for our specific purposes.
7. How long do we keep your personal data? We must keep most of your personal data for as long as you are a customer. We keep your personal data only as long as necessary to perform our functions, to comply with the law or until you request us to delete it (see point 4 above).
8. What rights do you have regarding your personal data? Your rights are explained in more detail below, but your rights include the right to request that we provide you with a copy of any personal data we hold about you and you also have the right to be forgotten.
9. How do we make sure your personal data is secure? Once we have your personal data, we use strict procedures and security features to prevent unauthorized access. We cannot guarantee the security of data sent to us over the Internet.

2. THE PERSONAL INFORMATION WE COLLECT ABOUT YOU. 

• Your name (first and last name)
• Your mailing address for both billing and delivery
• Your phone number and email address
• If applicable, your bank/card/PayPal information used for payment/refund purposes only

Non-disclosure of personal data

If you do not provide us with personal data that we need by law or under the terms of a contract with us, we may not be able to perform the contract we have or wish to enter into with you (for example, delivering products you wish to order). In this case, we may have to cancel an order you have placed with us, but we will inform you at that time.

Anonymized data

We also collect, use and share anonymized data with third parties. This includes statistical and demographic data for any purpose. Anonymized data is derived from your personal data. However, this data is not considered personal data under the law as it does not directly or indirectly reveal your identity. We share this data with our outside agency to identify specific areas on our website that a customer interacts with so that we can formulate our marketing strategy. For example, we may aggregate your usage data to calculate a percentage of users accessing a particular area or product on the Web site. If we combine or link anonymized data with your personal data, it will be used in accordance with this privacy policy.

3. HOW ARE PERSONAL DATA COLLECTED?

We collect personal data from you in a number of ways:

• you can share information with us to purchase products from us and make returns or inquiries regarding those products;
• you can create an account with us to store personal information, such as delivery addresses and products you want to add to your wish list for later use;
• with your consent, you may share other information with us so that you may be notified by email marketing of events, promotions and offers we hold from time to time;
• you can give us feedback on products and services you have purchased from us, which will be posted on a third-party review website, which you agree to at the time you write this information. This review is then posted on our website for customers to view;
• With your consent when you visit our website, we collect technical and usage data such as IP address, browser type, time zone settings, current location, operating system and information about the devices you used to access our website and how you used our website.

Cookies

We use cookies that are set when you first visit our website. You have the option to accept these cookies or to update your preferences regarding cookies you wish to accept. Please note that if you choose to disable cookies through your browser settings, certain areas of our website may not be accessible or may no longer function properly. For more information about cookies, please read our policy. To update your cookie settings, go to Cookie Preferences found in the footer of our website.

4. HOW WE USE YOUR PERSONAL INFORMATION

We use your personal data only when the law allows us to do so. We usually use your personal data in the following circumstances:

• When we need to perform the agreement we have or want to make with you;
• when deemed necessary for our legitimate interests or those of a third party, and your interests, together with your fundamental rights, do not override these;
• When we are able to comply with a legal or regulatory obligation.

Below are all the ways we plan to use your personal data:

• registration as a new customer;
• Process and deliver your order(s);
• Manage our relationship with you (for example, by asking you to review your purchase);
• participation in a contest or survey;
• Display relevant website content and advertisements;
• Send e-mail communications if you have given your express consent;
• Use of data analysis to improve the website, products, marketing and user experience;

With your consent, we may use your personal data to send you information about products, offers, promotions and events we think you may be interested in. If you have chosen to opt out, you will no longer receive this information from us. However, you will continue to receive transactional emails from us regarding an order you have placed with us, such as order confirmation, shipping confirmation, product review, return/refund confirmation, and when an item has come back into stock if you have requested notification to do so.

We use your technical and usage data to further improve our website to provide you with a better shopping experience. This is necessary for our legitimate interests and allows us to study how customers interact with the website, products and services, which in turn contributes to the development and growth of our business and marketing strategy.

Third Party

We may share your personal data with the following categories of third parties:

• Payment system providers that process your payments for products.
• Delivery companies we use to deliver or pick up your orders to you.
• With your permission agencies and vendors we have engaged to help us conduct promotional and marketing activities and to provide technical assistance and support.

We will also disclose your personal data to third parties:

• If we are legally required to disclose or share your personal data to comply with a legal obligation or a lawful request from a legal or regulatory authority; or
• to respond to claims and to establish, exercise or defend our legal rights.

Most third parties with whom we share your personal data are limited (by law and contract) in their ability to use your personal data for the specific purposes specified by us. These third parties are themselves subject to the General Data Protection Regulation (GDPR). They are responsible for their own processing of personal data to the extent such processing is subject to, or related to, that Regulation.

We always ensure that all third parties with whom we share your personal data are subject to privacy and security obligations consistent with this Privacy Notice and applicable law.

We will ensure that we obtain your explicit consent before sharing your personal data with external third parties that we use for email marketing purposes. We do not control these third-party websites, nor are we responsible for their own privacy or cookie policies. When you decide to leave our website, we encourage you to read in full the privacy and cookie policies of each website you decide to visit.

Unsubscribe

At any time, you have the right to request that we or third parties stop sending you marketing messages. You can do this by opening an e-mail you have received from us and clicking “unsubscribe” at the bottom of the e-mail. You can also send us an email requesting that we remove your email address from our database. This may take up to 2 business days.  

If you choose to opt out of marketing communications from us, you will continue to receive emails about your orders placed with us. This includes emails such as order confirmation, shipping confirmation, product/service experience (e.g. product review), emails about abandoned shopping carts and information related to returns, such as exchange or refund confirmations. This is a legitimate interest for both our company and our customers.

Should we wish to use your personal data for a different purpose, we will update this privacy policy and notify you.

5. LEGITIMATE INTEREST

According to the AVG legislation, we may contact you if we believe that you have shown a legitimate interest in our company and products. For example, if a customer has purchased a product from us, has shown interest in the products and brands, or has a professional interest in the products and brands we sell, we may therefore contact them because we know they have shown a legitimate interest in our company/our services.

When you first visit our website, you will be given the opportunity to select your cookie preferences. You can choose to accept all cookies, including performance and marketing cookies, or you can accept only the cookies that are strictly necessary for the website to function properly. We use performance and marketing data to ensure that we display relevant information to you and to provide a better shopping experience. It is our legitimate interest to use and analyze this data for our growth and future development. You have the right to update your cookie preferences at any time.

Where appropriate, we may implement an automated abandoned shopping cart email program that contacts you via email if you decide to abandon your shopping cart without making a purchase. We consider this email valid and acceptable because of the legitimate interest a customer has shown in us. This email is sent shortly after they leave their cart and contains only information related to the product(s) left in the cart. The customer’s email address is not stored in our subscription list and they cannot be contacted for other marketing purposes unless they have given us explicit permission to do so. The customer has the right to unsubscribe from emails about abandoned shopping carts at any time and will not be contacted in the future, unless they have given us explicit permission or have placed an order with us and are receiving transactional emails as previously mentioned.

6. YOUR LEGAL RIGHTS

According to the General Data Protection Regulation (GDPR), which is designed to protect your personal data, every time we use, share or otherwise process your personal data, we need what is called a legal basis or foundation. When you use our site to purchase products from us, processing your personal data is necessary to fulfill your orders and is a legal basis for collecting and using the data you provide to us.

Certain uses of your personal data or other processing activities may not be strictly necessary to carry out our legal duties or exercise our powers; however, they may be necessary for the purposes of our legitimate interests or the legitimate interests of a third party. It may also be in your best interests.

By “legitimate interests,” we mean our (or a third party’s) interests in operating the service as efficiently and securely as possible. For example, we may choose to store your personal data with a third party; we may do so because our use of that service means that your personal data is more secure.

To take full advantage of our site, such as to take advantage of offers, promotions or receive marketing messages, we need your consent to collect and use your personal data. In these circumstances, we will inform you about how the data you provide will be collected, stored and used before we seek your consent. In addition, you will be informed about how you can withdraw or change your consent at any time.

You may withdraw your consent or object to our processing of your personal data in a particular way (if you have the right to do so) by contacting us (www.analemma-water.nl/contact).

What are your rights regarding your personal data?

You have certain rights with respect to your personal data. These rights do not apply in all cases or to all personal data processed by us.

For example, certain rights do not apply when we need to process your personal data to meet our legal obligations.

You have the right to require us to:

• we provide you with a copy of all personal data we hold about you;
• we update your outdated or inaccurate personal data;
• we delete any personal data we hold about you (although in these circumstances it may be difficult to provide you with orders you need);
• we limit the way we process your personal data;
• we take into account valid objections you have to our use of your personal data; or
• we provide your personal data to an outside service provider.

We will consider all such requests (including whether they are applicable in a specific case) and provide our response within the statutory period of 30 days (1 month from receipt).

When you make a request, we will confirm your request and may ask you to provide us with further information so that we can verify your identity.

Changes to our privacy policy

We may change this privacy policy from time to time. Future changes to our privacy policy will be notified to you in the next communication from us to you, such as a new order or newsletter you have consented to receive. The date of our most recent changes is listed at the bottom of this policy and is updated with each update. The most recent and updated policy is available on our website at all times, unless the website is undergoing scheduled maintenance.